Privacy Policy

Last Updated: February 2026

1. Introduction

Mills Price, LLC ("Mills Price," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our Services, including our websites and applications.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, company name, job title, phone number, and business address when you register for an account.
• Market Data: Pricing information, market observations, supply and demand intelligence, and other market-related data you submit through our Services.
• Communications: Messages sent via our platforms, including ICE Chat, email, WhatsApp, text message, or online submission portals.
• Payment Information: Billing details for paid subscriptions (processed by third-party payment processors).

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on the Services, and interaction patterns.
• Device Information: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and analyze usage.

3. How We Use Your Information

We use collected information to:

• Provide, operate, and improve our Services.
• Process and route market intelligence anonymously among network participants.
• Aggregate and anonymize market data to create pricing assessments, reports, and data products.
• Respond to inquiries and provide customer support.
• Process payments and manage subscriptions.
• Send administrative and marketing communications (with your consent where required).
• Comply with legal obligations and enforce our Terms of Use.
• Protect the security and integrity of our Services.

4. SMS and Voice Communications

If you opt in to receive SMS or voice communications from Mills Price during account registration or at any subsequent point, the following terms apply:

Types of Messages. You may receive automated text messages (SMS/MMS) and phone calls, including AI-generated communications, containing market intelligence alerts, price notifications, service updates, account notifications, and responses to your inquiries.

Message Frequency. Message frequency varies based on market activity and your notification preferences. You can adjust your communication preferences at any time through your account settings.

Costs. Message and data rates may apply depending on your mobile carrier and plan. Mills Price does not charge for SMS or voice communications, but your carrier's standard messaging and data rates apply.

Opt-Out. You may opt out of text messages at any time by replying STOP to any message. You may opt out of automated calls by following the instructions provided during the call or by contacting support@millsprice.io. Opting out of messaging does not affect your account or access to other Mills Price services.

Help. For assistance with text messaging, reply HELP to any message or email support@millsprice.io.

No Sharing of Mobile Opt-In Data. We will not share, sell, or transfer your mobile phone number, SMS opt-in data, or any information collected through our messaging program to any third parties or affiliates for their marketing or promotional purposes. Information may only be shared with service providers who assist in delivering messages on our behalf (e.g., Twilio), and such providers are contractually prohibited from using your information for any other purpose.

Consent. Your consent to receive automated text messages and calls is not a condition of purchasing any goods or services from Mills Price. You may use our platform without opting in to messaging.

5. Anonymization and Aggregation

Market data you submit is anonymized before being shared with other network participants or incorporated into our data products. We remove personally identifiable information and do not disclose the source of specific data points to other users. Aggregated, anonymized data may be used and sold as part of our commercial data products. No mobile information, including phone numbers and SMS opt-in data collected through our messaging programs, will be shared with third parties or affiliates for marketing or promotional purposes.

6. Information Sharing and Disclosure

We may share your information with:

• Service Providers: Third parties who assist in operating our Services (hosting, payment processing, analytics).
• Business Partners: As necessary to deliver Services you have requested.
• Legal Compliance: When required by law, subpoena, or legal process.
• Protection of Rights: To protect the rights, property, or safety of Mills Price, our users, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties for their direct marketing purposes.

7. Data Retention

We retain personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Anonymized and aggregated data may be retained indefinitely.

8. Your Rights and Choices

8.1 Access and Correction

You may access and update your account information through your account settings or by contacting us.

8.2 Deletion

You may request deletion of your personal information by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

8.3 Marketing Communications

You may opt out of marketing communications by following the unsubscribe instructions in our emails or contacting us directly.

8.4 California Residents (CCPA)

California residents have the right to: (a) know what personal information is collected; (b) request deletion of personal information; (c) opt out of the sale of personal information; and (d) not be discriminated against for exercising these rights. To exercise these rights, contact us at support@millsprice.io.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links and Services

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Children's Privacy

Our Services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the "Last Updated" date. Your continued use of the Services after changes constitutes acceptance of the updated policy.

13. Contact Information

Mills Price, LLC
169 Madison Ave, STE 50345 New York, NY 10016
Email: legal@millsprice.io